"We passionately believe that Windows 8 will change things,” explained Krishnan during a 45-minute chat last week. “What I mean by that is a couple of things. One is the definition of what we call a device, which in our standard jargon means a phone or a tablet in a specific form factor, will change. And how people use them will change. With that will come a redefinition of what we consider to be the addressable market when we discuss ‘applications and devices’. This creates the largest application marketplace opportunity to date in terms of addressable users, reach and monetization per application."